Y2i is helping build participation in Israel based experiential programs for Year 10 students. Through a successful and strategic campaign, there has been a 114% increase in participation rates between 2014 and 2017.
The Youth 2 Israel brand really began to resonate in the community in 2016/17, helping deliver a significant shift in the number of participants. Our projections have been exceeded as record numbers of students responded to concerted efforts to promote Israel programs and attend information nights. Y2i is making an impact on the expectation of students to be part of a Year 10 educational trip.